The story of the brand began with the experience of a young pharmacist who, despite years of experience and a degree with honors, often felt diminished in her professional role. Patients would constantly ask to speak to another doctor, and outside of work people seemed surprised when they found out about her profession, as if a young and pretty woman could not live up to the title of "doctor." This continued lack of recognition, after years of study and sacrifice, led her to quit her job and spend some time in Indonesia, known for having some of the best silver artisans and producers in the world. Thus, this brand and this line of jewelry was born for all proud and passionate healthcare professionals, especially for female doctors who, all too often, have been asked, "Miss, can I speak to a doctor?"